Normally, the “dos” come first before the “don’ts.” It is just how guidelines work.
Nevertheless, we cannot deny that doing the right things is somehow more difficult than not doing them because of the extra effort required to become consistent. Don’t you think it is more convenient to not do something rather than apply a number of “musts”?
The same thing is applicable to professional blogging or blogging to earn money. There are just a lot of temptations to make easy money on the internet, most of them involving blogs. However, many of these temptations involve black hat SEO, or what we like to call “the best way to get penalized by Google.”
Some offer backlinks at affordable prices only for your blog to be blacklisted on the count of utilizing illegal link farms. Some offer reciprocal links with a whole network of other blogs, but without direct industry relevance, all of those links will just be deemed part of a blackhat strategy. Some offer “backdoors” to mislead search engines in indexing a website or webpage for non-related searches. Simply put, it is easier to get blacklisted by search engines, advertising networks, and visitors than earn.
That said, it will be more practical to start your ultimate profitable blogging guide by telling you what it is not rather than what it should be. Let us elaborate the three most common SEO don’ts that bloggers and website administrators do.
Since 2012, Google and other major search engines have already changed their algorithms to penalize high ranking of websites that employ keyword stuffing, regardless of actual relevance and readability. Before that, keyword density was a major rule in search engine optimization. However, by continuously applying that to your blog posts, you risk being flagged by search engines and subsequently, being penalized.
Keywords are topic guides for your readers. They are hints to make scanning and skimming easier for those who opt to get only the valuable information rather than read everything on your pages. They essentially aid readers and not you in earning. They are still being used by search engines to determine which websites talk about what, but they also now consider other factors, mainly online reputation and relevance.
•Use keywords sparingly, just for the sake of readability and not profitability.
•Put the appropriate keywords in the right places at the right moments – where they make sense the most.
•Forget about keyword density; go for information loading.
•Count the total words, not the keywords.
Unlike blogging itself, keyword selection is not exactly creative; it is systematic. We, in the SEO industry, are being separated from creative writers on that matter.
You cannot just come up with any fancy blogpost title and use it as your main keyword without considering “searchability” and obvious representation of your content. It is not about what you think looks good and right, but what the readers look for in real time.
•Keyword selection is not a matter of creativity but relevance
•Always look for the actual keywords that people use in searching for topics relevant to your blog.
•Keyword relevance changes from time to time even if the topic stays the same.
•Statistics should be your main basis in selecting the best keywords.
Sure, blogging is a way to vent out your creativity, and you really have all the control to build your contents the way you want them to be. However, writing about just anything you can think of at random instances will not help you earn heftily because blog monetization does not work that way.
Professional blogging is about the niche. Niche will decide how profitable your blog can be. Advertising networks and private sponsors vary their advertising fees depending on how concentrated your readership is, how specific your visitors are, and how easy it is to target a market that they need the most. You bypass the principle of the whole monetization system if you keep on inviting random visitors that are not potential customers for your advertisers.
Furthermore, search engines gauge your blog’s online relevance by analyzing the consistency of your contents. The search bots will not put you on top of results pages if they think that you offer the least useful information.
How does advertising work on blogging, and how can SEO help you maximize income opportunity from online advertisement?
Many novice bloggers think that placing ads on their webpages is enough to make money. However, online advertising is the same with face-to-face selling: you do not try to sell something to someone who is not in any way your target market. Similarly, advertisers will not pay you handsomely if you cannot provide them the right customers.
Niche blogging is essential to earn from this activity because it narrows down your advertisers’ target market. The more specific and concentrated market you give them, the higher they pay. True, you will earn more from attracting the readers with the same interests and spending habits.
•Choose your niche or area of specialization, and stick with it.
•Be consistent with your topics.
•Only show ads and sell products that belong to your particular niche.
•Know your strengths and interests, and turn them into a fun but profitable venture.
NYExplodeSEO, a full service website that has been specializing in Search Engine Optimization